Global e-commerce: Are these 5 items in your localization shopping cart?
$1.25 trillion. That’s how gargantuan the global e-commerce market is expected to become in the next year. As more customers gravitate toward online shopping with their mobile devices, the swelling...
View ArticleOne click support: Live chat translation for better customer service
What does international customer service mean to you as an organization? You might have a number of answers touching on customer support availability, quality measures and efficiency. Today we want to...
View ArticleNew year, new goals: Making your 2013 localization resolutions happen
The first day of the new year is nearly upon us. Translation budgets are already at-the-ready, global expansion plans are firmed up and everything is well underway. Or at least that’s probably...
View ArticleGear up for better manufacturing industry translation
Those who operate in the world of global manufacturing already see a fast-cranking, gear-grinding kind of pace. And along with rising production growth on a global scale, there’s even more to consider:...
View ArticleGoing global with taglines or slogans? Turn to transcreation
Consider the following well-known taglines: Just do it. I’m lovin’ it. Because you’re worth it. Now what do you think each of those marketing concepts would translate into for Chinese, Spanish or...
View Article5 reasons why enterprise terminology management is a critical language service
We create and follow language standards for a reason. Consider a theoretical company that is preparing for a major product launch in five countries. They’re working with a few language service...
View ArticleTrend watch: Mobile app localization in the Asia-Pacific region
Many of us have been watching the Asia-Pacific region very closely, and not for scouting travel deals for a springtime getaway. Although that certainly has its allure. We’re talking about the...
View ArticleAre new markets calling you? Tips for scaling your translation program
What’s more exciting than going global? Expanding into a new market is a thrill—and a challenge. Anything can happen on this new frontier. Are you prepared? Scaling your translation program to support...
View ArticleIs language translation the unsung hero of your globalization efforts? Prove...
Is your localization program the superhero of your company’s global growth—existing and yet not quite visible? As someone involved in localization efforts, maybe you can’t leap tall buildings in a...
View Article3 not-so-secret signs your translation provider is a true partner
Does it ever feel like your translation provider isn’t exactly keyed into your business strategy, your brand or even your global vision? Maybe it seems like they’re focusing on just winning your...
View ArticleIs Africa part of your localization strategy yet?
If you haven’t yet thought to include Africa in your localization strategy, you may want to start thinking about it—and soon. Africa is without a doubt one of the fastest and most powerful emerging...
View ArticleGot a winning translation program? Promote it internally
You’ve done your research and have a completely streamlined, easy-to-manage translation program. In doing so, you’re reaping benefits such as higher translation memory reuse, automation and...
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